Podcasting, by its very nature, is an optimistic endeavor. From venture capitalists and big media firms who’ve poured huge sums of money into risky podcast ventures, to small teams of independent producers, we are all making a big bet that our shows will reach their intended audience. The enthusiasm and passion that we express for … Continue reading Be Positive When You Send Texts, email, and Make Podcasts: That’s So Much Better Than Saying “No”.
I’m a bit old school. While podcasting occupies much of my time each day, a long-established habit of slowly leafing through the pages of newspapers continues to be a source pleasure. Print discoveries are made without digital nudges from algorithms. Among my favorite finds last week was in the “C-Suite Strategies” section of The Wall … Continue reading Listening Numbers Are Booming, But Even Spotify Doesn’t Know If It Will Make Money From Podcasts.
Friction is the thing. It's not as easy, convenient or simple as it should be to discover podcasts, or find shows that fit your range of interests. Confusion and complexity are holding us back. The first barrier for wannabe podcast listeners is the prompt. iTunes and other platforms suggest that you "subscribe." But this is a … Continue reading The f-word podcasters think the most about is….
Most people don't like the sound of their own voice. Play back a recording and they cringe. But the good news for wannabe podcasters and public speakers is that vocal mechanics don't matter nearly as much they one did. We live in a visual age and a much greater range of voices and accents … Continue reading How Do We Fix It? What Your Voice Says About You.