All the awful things about the coronavirus crisis are obvious — from the economic calamity and disruption of social distancing to the virus itself. But for podcasters, there are opportunities as well challenges. When the pandemic erupted, our team at “How Do We Fix It?” had to react in a hurry. We tossed our spring program … Continue reading We tore up our podcast schedule. Today we’re scrappy & immediate.
“Beyond $1 Billion” podcast panel at 2019 Advertising Week. Not so long ago podcasting was barely noticed by the powers that be at Advertising Week, the annual mega-conference in New York for advertising and marketing executives. Our medium was just a little outhouse in the backyard of a mighty media mansion that was dominated by … Continue reading Why the growth of podcasting is part of a much bigger trend: The microphoning of America.
Podcasting is now mainstream and has just moved into a new phase. Let’s call it the 2nd Wave. While most media content producers no longer need convincing that they should be doing podcasts, they’re also starting to realize that this medium is unique and that they don’t know how to make them. Unique how? - … Continue reading Why we listen to podcasts and what makes them different from radio and other forms of communication.
Finally it's happening. Advertisers and marketers are waking up to the great potential of podcasting. At this week's Advertising Week conference in New York, there's interest, even excitement, about audio-- both music and speech. Unlike previous years, when our industry was virtually ignored at this annual event, an entire morning of panel sessions has been … Continue reading Marketers are listening. At last, podcasting is a thing at Advertising Week.
This is the first of several blogs on making better podcasts. Today: how to be a great guest. The other day I was interviewing a young woman who wanted to work on a podcast project with us. About half of her answers began with the all-too-frequent comment, “that’s a really good question.” I wanted to … Continue reading “Thats a really good question” and other silly things guests say during podcasts.
If you want to start a podcast, the barriers to entry are low. Good equipment is cheap and there are plenty of smart, simple “how to” guides to get you and your organization in the game. But what most experts and consultants won’t tell you is that to be successful, your podcast needs soul. You … Continue reading Podcasts: When The Missing Ingredient Is Soul.
The jump the shark moment for the F-word may have come and gone. Even the erudite David Brooks of the New York Times used it recently in his otherwise uplifting book on self-discipline and modesty, "The Road to Character." A four letter word that once caused shock - or at least embarrassed giggles - has become … Continue reading The F… Bomb Has Become a Filler Word. How Do We Fix It?
By most measures Hillary Clinton had a pretty good night in her first debate with Donald Trump. But something was missing. Her disciplined performance may have convinced wavering voters to be somewhat more comfortable with the idea of her as President. Clinton's cool, calm demeanor contrasted with Donald Trump's repeated interruptions and bluster. She was … Continue reading Hey, Hillary! Tell More Stories.
The Thanksgiving Day newspapers landed with a thud on the front doorstep. Even now in this digital age when most of us get our news online, the papers are stuffed with expensive colorful circulars and retail ads. Most of the mass-market pitches are bright, loud and pretty straightforward, proclaiming "Black Friday Deals" and "Doorbuster" … Continue reading Why Does This Gucci Model Look So Miserable?