Why we listen to podcasts and what makes them different from radio and other forms of communication.

Podcasting is now mainstream and has just moved into a new phase. Let’s call it the 2nd Wave.

While most media content producers no longer need convincing that they should be doing podcasts, they’re also starting to realize that this medium is unique and that they don’t know how to make them.

Unique how?

– We’re the blue jeans medium: the most informal and intimate delivery system for compelling emotions and thought. Storytelling can take its natural course.

– Unlike video, ideas are delivered pure and without the distraction of a host’s unfortunate dress sense, wrinkles or bad teeth. There’s just that voice in your ear.

– Unlike radio and TV, which is often on in the background, podcast audiences aren’t usually distracted and don’t “tune in”. They’ve sought out your show, and are listening carefully at a time of their choosing. Parts of each episode may be replayed. Intimacy squared.

– Podcasts offer listeners more control. Episodes may be replayed. Many people listen on earbuds, encouraging a deeper connection than listening to the radio a speaker. The best podcasts are not passive and they often require listeners to bring something of themselves to the experience— their imagination and curiosity.

– Podcast hosts don’t have to “re-set” and remind the audience what they’re talking about. Listeners don’t tune in half-way through. They start each episode at the beginning, allowing for a more linear narrative.

– Unlike radio shows that have to conform to the clock (typically 25 or 50 minutes plus pledge breaks and newscasts), podcasts have no scheduling or timing restraints, and can vary in length. Episodes can be produced daily, weekly, monthly or in seasons.

– Podcasts can be made and distributed without the approval of an executive editor, radio program director, or some other gatekeeper. Many shows are produced at-home, without the need for expensive studio equipment. Creators have more freedom.

– While some podcasts are made with big budgets and are highly structured, with multiple layers of ambient sound or music, there is no single formula for success. This lack of established rules allows for a greater range of voices and subjects.

– Unlike broad-casts that must appeal to a broad audience, podcasts can target a much smaller slice of the population. With social media, hosts and producers have a direct dialog with listeners and can truly find what their audience wants to hear.

– Unlike radio, podcasting is rarely live. That may be a disadvantage, but many episodes are evergreen and have a long shelf life.

The requirements of doing a distinctive podcast require a different set of skills than its closest cousin. After decades in radio, I had to un-learn a great deal when we began podcasting during the 1st Wave in 2015.

“Serial” had just taken the world by storm, and the for the first time, many people had become dimly aware of online audio and were asking “what is a podcast?”

Over the next four years, as audience numbers zoomed steadily upward, almost everyone jumped into production— from individuals and celebrities to media giants, consumer brands and non-profit foundations. The result is a great big, glorious mess.

The 2nd Wave has arrived and to be successful at podcasting, producers must know why it is indeed like no other medium.

– Richard Davies is a podcast host, consultant and producer. DaviesContent designs podcast formats, edits and helps clients make excellent audio content.

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The Michelle Obama Example: Why Book Publishers Should Make Podcasts With Their Best-Selling Authors

I’m listening to Michelle Obama read her audio book to me. I’m on my own with my headphones and so is she.

I picture the former First Lady sitting upright and calm, with good posture, in a small sound-proofed recording booth with a cool glass of water by her side, alone with her thoughts and carefully chosen words, as she tells a 19-hour-long story that lifts a curtain on her utterly remarkable life.

What a quiet contrast to that night in 2016 when she rocked the hall and wowed the crowd as she gave her electrifying speech to the Democratic National Convention.

During a 16-minute address, Michelle Obama’s short, clear sentences and confident but never cocky manner impressed the nation. She won a jump-off-your-seat standing ovation from the crowd.

It’s no surprise that in a Gallup Poll, released last week, she was named the woman Americans admire most.

Her critically acclaimed memoir, released in mid-November is a smash hit, selling more than two million copies in the first 15 days after its release. “Becoming” is the #1 selling book of 2018.

Sentence-by-sentence the story reveals much about her upbringing in “a family of strivers” in a working class neighborhood on Chicago’s South Shore. For middle-class white readers like myself, the book is a revealing, fascinating and also humbling glimpse at her family background.

“One of the great gifts of Obama’s book is her loving and frank bearing-witness to the lived experiences of the black working class, the invisible people who don’t make the evening news and whom not enough of us choose to see,”  wrote journalist and author, Isabel Wilkerson in her powerful review of “Becoming.”

“She recreates the dailiness of African-American life — the grass-mowing, bid-whist-playing, double-Dutch-jumping, choir-practicing, waiting-on-the-bus and clock-punching of the ordinary black people who surrounded her growing up.”

The audio version of the book has the added bonus of Ms. Obama’s voice. Unlike many book authors, who vocal professionals to do true justice to their words, Ms. Obama reads well, with relaxed polish and warmth. We can hear the passion, precision and humor in her voice.

But I wish that “Becoming” was also a podcast, because the curtain would have been lifted a lot higher on a life that many of us want to know a lot more about.

If pushed to choose between a finely-crafted, well-edited audio book and the spontaneity of an extended series of podcast interviews, I’d pick the latter.

They would have been even more revealing, more intimate, and perhaps more honest than the book. When a good interviewer asks questions there are unplanned for moments.

“Podcasting is the slow food movement of the media world,” says RadioPublic CEO, Jake Shapiro. Our medium “treats listeners with respect, gives publishers a direct relationship with audiences, and gives voice to new talent and communities long missing from the airwaves.”

Here’s hoping that in the new year to come book publishers and their best-selling authors will use in-depth podcasts to establish deeper, stronger and ever more personal contacts with readers and listeners.

Best-selling books need podcast companions.

Daily podcasts are booming. But here’s why some will fail…

In an increasingly crowded field of Monday-to-Friday podcasts, “The Daily” from The New York Times is still the most popular news show, with about 1.75 million downloads per episode. According to one estimate, the number of daily podcasts has more than tripled in less than two years. The competition now includes news shows by NPR, Vox, Axios, ABC News and The Washington Post.

Ever since its launch nearly two years ago, The Daily” has been my daily habit. Here’s why:

The host, Michael Barbaro.

He’s my pal. A buddy in my ear at the gym, in the car, or on morning walks with our dogs.

I’ve never met Michael Barbaro, but he sounds like a genuinely curious, charming and friendly guy. Writing in The New Yorker, Rebecca Mead calls him the “winning, accessible interlocutor of his news-gathering colleagues.”

He has soul, and that’s surprising perhaps, because over the years The Times has been called “the gray lady”, and is widely considered to be a redoubtable pillar of the elite, mainstream media.

Unlike the newspaper, “The Daily” is informal, even intimate, with moments of spontaneity and humor, as Barbaro lifts the curtain on the bench strength of diligent, hard-working Times reporters who cover their beats with dedication, humility, and street smarts.

Unlike many radio or TV anchors, he never pretends to know what he doesn’t. “The Daily” host is also an ombudsman for listeners as he guides us through the latest perplexing twist of the Mueller investigation or the unfortunate saga that is Brexit.

Barbaro gives us this wonderful sense that he’s hearing each reporter’s insights for the first time.

Same thing with “Serial” host Sarah Koenig, who, despite all her research and carefully constructed scripts, manages to sound is if she’s uncovering the story with you right alongside her. At times we think she’s bemused or even a little surprised as she stumbles across another twist in a complex, tangled web of facts.

The journey is the thing. We know where Koenig’s coming from and that’s a huge reason why “Serial” continues to be wildly successful.

Podcast producers can put too much emphasis on building a show with interstitial music, sound effects, and a multi-layered story arc. But the best storytelling on earth can stumble at the final fence if the narrator or host doesn’t connect with listeners.

And so it is with daily news podcasts. Successful shows need heart and soul as well as a good elevator pitch or a sense of mission. Without them they will fail.

The same is true for small, independent productions who have limited budgets and a relatively small following.

“I cannot tell you how many podcasts I’ve listened to where the host rambles and rants on about their life, their misery, their week, or their kids and family,” laments John Dennis in his recent article in Podcast Business Journal. “You can’t expect to grow, or even retain, your audience if you’re wasting their precious time.”

In addition to adding value or benefit to listeners, podcast hosts must be willing to be vulnerable, revealing something of themselves as they answer the crucial question: “Why am asking you to share some of your precious time with me”.

Richard Davies is the co-host of the weekly solutions news podcast, “How Do We Fix It?” and a podcast consultant and media coach at DaviesContent.com.

Throw away the seatbelts. What I had to un-learn after a long career in network radio.

For more than three decades I spent my working life in network radio news, reading scripts and speaking to the clock.

As a journalist covering politics, wars and the financial markets, I had to master the art of the precis — telling compact, compelling stories using a minimum number of carefully chosen words. As a radio news-talk host, the “re-set” was a requirement. We had to remind listeners every few minutes what we were talking about and who we were interviewing. As a newscaster, I had to make sure that my four minutes at the top of the hour didn’t go as much as one second over.

However informal we tried to sound, there was a certain rigidity imposed by the strict discipline of the radio format. Podcasting is surprisingly different. There are so many radio lessons I had to unlearn.

First. Unfasten my seatbelt: replace the scripts with spontaneity. Many of the best podcasts are off-the-cuff and soulful, with moments of passion and humor. The best podcasters lift the curtain on their personal story and take full advantage of the medium’s extraordinary intimacy.

Second. The “clock” is gone and the need to “reset” also goes away. Instead of tuning in at random times, podcast listeners start at the beginning and usually stay with us for the entire show. Episodes can be as long or short as we want them to be. There is no ideal length.

Third. With other media, distractions are common, but podcasts are heard without the interruptions of timechecks, weather reports, pledge drives, and commercials. Most of our listeners are on their own and away from mobile screens with their instant messages and email reminders.

On our weekly solutions journalism podcast, How Do We Fix It?, my good friend and co-host Jim Meigs and I have found that the connection with our audience runs deep. And unlike TV and YouTube videos, audio listeners aren’t distracted by my crooked teeth, Jim’s beard, or our poor choice of clothing.

Another unlearning curve is that, as independent podcasters, we are the boss — our own program directors and content creators. There are no formats to worry about. Podcasters can develop deeper thoughts than broadcasters, and tell longer, richer stories. This leads to greater intimacy and allows for more innovation and creativity.

Who would have thought that four-hour podcast episodes told by a single-voice narrator could be a hit? With Hardcore History, former commercial radio talk show host Dan Carlin proved that a storyteller of great skill and knowledge can do things that are never allowed on radio.

Podcasts can also target niche audiences who are passionate about the topics being discussed. I am an art lover and one of my personal favorites, The Lonely Palette, lives up to its unusual promise of being “the podcast that returns art history to the masses, one painting at a time.”

While the entry barriers to podcasting are very low, and the equipment is cheap, all that freedom comes at a cost. It’s a bit like the Wild West. At last count there were more than 550,000 shows to choose from. Unless you are linked to a major brand, the challenges of attracting a sizable audience and finding sponsors are steep indeed.

Anyone with a new show has to learn how to be a marketer, come up with a 10-second elevator pitch, and in the words of social media marketing strategist Mark Schaefer, answer the “only we” of your brand — as in “only our podcast tells you this.”

The difference between radio and podcasting may appear subtle. However, professional broadcasters who move into this medium not only have to unlearn old habits, but learn brand new tricks.

This requires a mix of humility, curiosity, and no shortage of energy.

Richard Davies is a media coach, podcast consultant, and co-host of the weekly podcast, How Do We Fix It? at daviescontent.com.

Let 550,000 flowers bloom. The stunning variety of podcasting is also its charm.

I was kind of giddy last weekend after that SNL podcast skit. The one that made fun of our emerging industry. In the send up, a bearded and bespectacled Liev Shreiber (who played Michael Barbaro) said that podcasts “are like delicious little whispered documentaries.”

Wow, SNL is making fun of us! We’re on the map. One more step further away from being a narrow niche medium that people have heard about, but don’t listen to.

Great!

“Our time has come,” I happily tweeted out, without much more critical thought than @realDonaldTrump gives to his early morning Twitter blasts.

But then came Tuesday, and my friend and wise counsel, Steve Goldstein, firmly brought me down to earth.

Thud.

“While it was fun to watch, it was also disconcerting and may help explain the slow growth of podcasting,” wrote Steve in his blog about the SNL skit. “With all of the buzz and noise, it feels as though podcasting should be exploding more like Smart Speakers and yet the growth is relatively slow.”

And then the “ouch” line…

“In many ways, the SNL bit reinforces what lots of people already think about podcasts — an elite niche with self-important story tellers telling oddly obscure stories.”

Is this why three-quarters of Americans are not regular podcast listeners?

Are we over-populated with earnest public radio types?

Perhaps we are. But it’s worth noting that during many years of commercial radio stagnation, loyal, well-educated, and often affluent public radio audiences have steadily grown — just like the committed audience for podcasts. And today, NPR and Radiotopia are champions for our business, repeatedly sponsoring panels and showing up at marketing, advertising and podcast conferences.

Instead of merely speaking to their own narrow commercial interests, Kerri Hoffman, Jarl Mohn and other public radio executives spread the message about the general joys and benefits of podcast listening. We appreciate their support.

And it’s worth remembering that podcasts are about much more than “buzz and noise”. 50 million people are listening in the U.S., or double the estimated number five years ago. 50 billion downloads have been made on Apple Podcasts.

In 2018 alone, we’ve seen the launch of Google Podcasts, and after years of resisting podcasting, online audio rivals Spotify and Pandora are jumping on board.

Lost in the media coverage of podcasts are many independents, who are quietly connecting with a vast range of niche audiences. From “The Lonely Palette”, the delightful show that “returns art history to the masses, one painting at a time”, and Hagerty Sidedrafts, a show about classic cars and the people who made and collect them, to New Books Network, a consortium of more than 80 serious author-interview podcast channels, podcasters are finding passionate, switched-on listeners.

At last estimate there were 550,000 podcasts in production. Hooray for that. The flowering of podcasts is a joy to behold. In the language of gardening, we are hardy perennials, here to stay.

Our ground cover continues to deepen and grow.

Richard Davies is a journalist, podcast consultant, media coach and co-host of the weekly news solutions podcast, “How Do We Fix It?”

“Thats a really good question” and other silly things guests say during podcasts.

This is the first of several blogs on making better podcasts. Today: how to be a great guest.

The other day I was interviewing a young woman who wanted to work on a podcast project with us.

About half of her answers began with the all-too-frequent comment, “that’s a really good question.” I wanted to reach into the phone, wag my finger and call her on it.

We all love compliments. But most of the time it’s important to mean what you say. Or, at least convince the person on the other side of the microphone that you’re sincere.

This is especially important when being interviewed on a podcast. Any experienced host can tell when you are using flattery to mask the truth.

Another frequent mistake made by podcast guests and panel members is giving long answers to questions. An interview should be a conversation, not a monologue. Keep you answer to less than 60 seconds. An interesting or provocative comment should invite a follow-up from the host.

One way for podcast guests to be more succinct is to avoid repeating their main argument twice.

A great many professional speakers, professors and authors feel the need to make a point, then say it a slightly different way, and sum-up their long-winded answer with a third version! You’d think they’d know better. But surprisingly few publishers or public relations firms offer media training to authors and clients.

A few more do’s and don’ts:

– If you’re podcast or radio show guest, beware of tangents. When possible, make your main argument first, and then give an illustration or anecdote during the second half of the answer.

  • Be direct and avoid overstating your case with words such as “amazing”, “incredible”, or “that’s so important”. Avoid bravado. Be humble.

– Listen carefully to the questions and fully engage with the host. If it’s a face-to-face interview, use eye contact to establish rapport with others. Humor is also a highly effective and often undervalued way to break the ice and establish authenticity.

  • Before an interview, ask if the show is live. With an edited, prerecorded podcast, feel free to ask for a “do over” if you’re unhappy with your answer.

– Journalists — and podcast hosts — love people who speak in sound-bites. Prior to an appearance, write down three or four brief sentences that are core messages. Rehearse them.

Good prep before an interview improves your performance. As part of this, ask yourself what you really want to say. Skilled guests know all about framing. They also understand the difference between simple repetition and finding several different ways to make a similar argument.

One way to be the guest who keeps getting invited back is to remember how friends, readers or clients responded when you first discussed a project that you were working on. If they found one particular phrase to be of interest, so will podcast listeners. They are usually hearing your “pitch” for the first time.

Next: How to ask good questions.

Richard Davies is a podcast host, consultant and media trainer. Learn more at DaviesContent.com.

Sometimes I love riding with NYC subway…

A number one train in motion

…Yeah, I know it’s a pain— especially in rush hour, at the weekends when there’s limited service, or if the guy sitting next to me is manspreading.

But there are also times of unexpected delight on the New York City subway, when a stranger makes you smile.

Friday nights are often the best time, with trains full of happy young people, heading out on dates, parties or planning to start the weekend at a bar. Their laughter and energy are infectious.

Then there are those times such as 9:30 this morning on the number 1 train heading south, when a young woman in her mid-twenties, wearing a shiny light blue cloak with a Columbia University logo, hopped on.

This was her graduation day and she could barely contain her smile.

The people sitting nearby all congratulated her. “It’s a big day— a real milestone”, one middle-aged man said, perhaps thinking of his own kids.

The young woman with long blonde hair was positively beaming. Just before she left the train at W. 116th Street, I asked about her degree. “Masters in International Relations,” she said, almost embarrassed that she was smiling so much.

Someone else nearby said: “Go make the world a better place. I think we need it.”

So, best of luck to her and all graduates who are launching new lives in this commencement season of possibilities. May they find not only work and a way to pay the bills— and the crazy high costs of student loans— but also purpose and a belief in the abundance and blessings of life.

We need their hope, energy and optimism to make the world a better place.

And sometimes we also need the subway and other public places to introduce us to the unexpected.

Richard Davies is the co-host of the news solutions show “How Do We Fix It?” and a podcasting consultant. He tries to listen to at least one new podcast each week.

I swam with Muslims in The Sea of Galilee

The Sea of Galilee at sunset…Looking west

Us versus them.

Right against wrong.

Accept the 2015 Iran nuclear agreement. Wag your finger and reject it outright.

Far too often in our beautiful, colorful, chaotic and profoundly interesting world, political and moral arguments are reduced to simple either/or choices. My side good. Your side bad.

In his White House address, President Trump used harsh words about the Iran deal. Instead of suggesting a way to work with European allies and craft something better, he called the deal “horrible” and “disastrous.”

No doubt Trump’s rhetoric will be matched by his opponents. The day after his brief address, members of the Iranian Parliament burnt paper U.S. Flags and chanted “death to America.”

Increasingly in our debates, nuance and compromise— all needed in any realistic or interesting dialogue involving different interests and points of view— are tossed out in favor of dogma and name-calling.

We are all the poorer for it.

Narcissistic name-calling from politicians, pundits and celebrities on cable TV, talk radio and in social media silos only reinforces this sorry trend and confines us to our information silos.

There are much better ways to move forward, have a conversation and learn from others. We’ve learned this on “How Do We Fix It?”, when my co-host Jim Meigs and I ask guests about solutions and what works.

Understanding begins with listening. Growth can come when we change our minds or at least challenge pre-conceived beliefs.

This lesson is almost always reinforced by travel.

During the past two weeks, on a trip to Israel, I was in the happy position of being the least informed person in the room. Normally talkative and full of opinions, I had to listen and ask questions.

What I learned surprised and impressed me. This determined, enterprising, dynamic, inventive and youthful country is far more diverse and pragmatic than I had expected.

Israel is a Jewish state, but it is anything but monolithic. While Orthodox sects play a prominent role in public life, especially in and around Jerusalem, secular Israelis are in the majority. People have come from all over the world. They’re confidence and pride in being Jewish is obvious, even to this first-time visitor.

Back home in the U.S. we hear only about the negatives: a frozen peace process and bitter conflict between Israelis and Palestinians.

None of this is to deny that the violence at the Gaza border or the yawning gap in living standards between the two peoples are distressing facts of life. But they are not the only factors to consider. The suffering of many Palestinians is undeniable, but so is the determination of people in all parts of the region to go to work, raise their kids and live their lives.

Arab-Israelis make up almost one-fifth of the population in this small country that is size of New Jersey. While visiting northern, western and central Israel, I saw prominent mosques and minarets, and heard the Moslem call to prayer.

Islamic and Christian religious sites and traditions are treated with respect.

During a brief stay at a resort on the Sea of Galilee (not really a “sea” at all—more like a medium-sized lake), not far from where Jesus started his ministry two thousand years ago, I sunbathed and swam next to a group of young Arab men and women, who, like me, were on vacation, enjoying the warm weather.

For most people normal life goes on. Weekends in Tel Aviv are celebrated on the beach, in restaurants and cafes.

The threat of war is no less real than I had imagined before my trip. And yet that possibility may well add to the appreciation of quotidian rituals.

At a time of ongoing tension, the flame of hope is not extinguished.

Richard Davies is a #podcasting consultant and host of the weekly solutions journalist Podcast “How Do We Fix It?“. DaviesContent designs, edits and makes podcasts for companies and non-profit clients.

Professors on Podcasts: A Rant.

It’s baseball season, thank goodness. So before I get into my windup and start hurling metaphors, let me say that I love interviewing professors on our podcasts .

These learned souls are almost always thoughtful, highly intelligent, and often funny. Their bases are loaded with interesting ideas. Professors understand nuance and are good at reminding the rest of the world (including Donald Trump) that most issues are far more complex, and indeed more interesting, than they first appear.

This is the nature of the human condition, and why it’s so difficult for data experts to design algorithms that take account of all the delightful complexity of human behavior.

The recent rush to judgement over self-driving cars, universal health care and privacy on Facebook are just three current examples of how so many current debates are poorly framed.

Professors have the luxury of escaping from the daily pressures of the business world, taking a long-term view of the subjects they study.

But they are usually different… especially tenured professors.

What is it about one-YEAR sabbaticals? Say what? For the rest of us workers, small business owners, gig economy freelancers, and salaried professionals, a one-MONTH break would be a total luxury.

And try interrupting professors. Good luck with that! The preferred platform for many university lecturers is neither a chat, seminar nor a brainstorming session. They speak from behind a lectern.

Before each episode with a professor on our weekly solutions news show, “How Do We Fix It?” my co-host, Jim Meigs and I do some podcast batting practice.

Jim starts the interview with a very polite warm-up, telling guests what’s about to happen.

“We’re a fast-paced show,” Jim explains in a somewhat professorial, yet almost apologetic tone. “We try to keep the answers to questions to under a minute. We may jump in.”

Sometimes, this approach actually works. We are able to ask lots of questions and enjoy bantering with our guests.

But in many cases, professors, who give “talks”, and “presentations” aren’t entirely comfortable with the back-and-forth of conversations. They’d rather give five examples than three.

But don’t get me wrong.

Before I get too deep in the count, let me say with as much force as I can muster: Academics are among our favorite podcast guests.

If you’re looking for someone to add intellectual heft, who could be better?

And in our age of distraction, we need to listen more carefully and at far greater length to deep thinkers.

Professors know their subjects inside and out. And many are happy to venture forth with contrarian opinions that challenge the dominant zeitgeist.

However, Jim and I agree: among our absolute favorite podcast guests professors who have also spent some time in careers outside academia— in business or journalism. Not only do they know their stuff, these women and men understand bullet points and deadlines. They tend to be both clear and disciplined in their thinking, and have learned the art of sound-bites and relatively short declarative sentences.

If you are a podcaster or broadcast host, before inviting a professor on your show, get ready to step up to the plate and take a few swings at interrupting your guest.

And also make sure you’ve taken some batting practice first. Read their book before you open the mike.

Richard Davies is a podcasting consultant, producer, interviewer and host. DaviesContent makes podcasts for companies and non-profit groups.

Podcasts: When The Missing Ingredient Is Soul.

If you want to start a podcast, the barriers to entry are low. Good equipment is cheap and there are plenty of smart, simple “how to” guides to get you and your organization in the game.

But what most experts and consultants won’t tell you is that to be successful, your podcast needs soul. You must say something real.

The medium’s intimacy and authenticity are keys to its success. That’s why your podcast has to be three dimensional— not like one of those old Hollywood film sets with nothing behind the nicely painted fronts of stores and houses.

Your host needs should be honest, hilarious or, at the very least, a brilliant faker.

Personally, I’m not a huge fan of the hit show “Pod Save America”. But what the smart-ass uber-liberal hosts do have is soul. Their mission— delivered with passion and a dose of humor— is to save America from Trump and his fellow travelers by trashing anyone who doesn’t agree with their view of the world. You know where these guys are coming from.

Your podcast doesn’t have to come with a passionate or political point of view. But the hosts must believe what they say.

Millennials— the target audience for most podcasts— come with finely-tuned B.S. detectors. They know when they’re being duped or played.

Bragging or reminding your audience what makes you special simply won’t cut it. Deliver the goods, and do so with the minimum of fuss.

Unlike You Tube Channels, TV or even broadcast radio, podcasters don’t need bells and whistles to be successful. Most listeners start at the beginning and will stay with you for the entire show, especially if the episode is under 25 minutes.

From Dan Carlin’s “Hardcore History” to “Armchair Expert With Dax Shepard”, top-rated podcasters know that a simple interview format can work just as well as “The Daily”, “Invisibilia” and other intricately-produced programs.

Podcasts are wonderful ways to enhance your reputation as a thought leader or innovator. But when you open the mike, make sure you speak from the heart.

Richard Davies is a podcast host and consultant. His firm, DaviesContent, designs, produces, and edits podcasts for clients.