This is the first of several blogs on making better podcasts. Today: how to be a great guest. The other day I was interviewing a young woman who wanted to work on a podcast project with us. About half of her answers began with the all-too-frequent comment, “that’s a really good question.” I wanted to … Continue reading “Thats a really good question” and other silly things guests say during podcasts.
If you want to start a podcast, the barriers to entry are low. Good equipment is cheap and there are plenty of smart, simple “how to” guides to get you and your organization in the game. But what most experts and consultants won’t tell you is that to be successful, your podcast needs soul. You … Continue reading Podcasts: When The Missing Ingredient Is Soul.
The other day a young man in his 20’s told me something very sad. While he has a strong moral sense and believes in the necessity of profound political change, and would like to do something to make the world a better place, he doesn’t know where to start. My friend sees no connection between … Continue reading On podcasting: the small picture
"Data is the new black" gushed one speaker at Advertising Week, the just-completed annual gathering in New York for the advertising and marketing industry. Thanks to great improvements in data research on customer behavior, "now we are not guessing," said another. The wow factors here this week were data, video and Virtual Reality. With good … Continue reading We’re Going to Fail 99% of the Time. And That’s OK.
Actress and comedian Aisha Tyler on podcasting: "I do it because I love it" I'm just back from Podcast Movement, the annual pep rally, support group and two-day college course for podcasters in Fort Worth. Chances are you've never been to an industry show quite like this one. 1100 attendees paid $500 each, plus … Continue reading Podcasting Movement: Kind of Like Woodstock Without the Sex, Mud and Rock n Roll
I'll never forget the first thing personal finance journalist and podcaster Farnoosh Torabi said to me a few months before I launched our new weekly podcast, "How Do We Fix It?". "What is going to be your target audience?" she asked, looking me straight in the eye as we sat down for lunch at … Continue reading What I Learned About Money, Personal Finance and Podcasts From Farnoosh Torabi