Podcasting is now mainstream and has just moved into a new phase. Let’s call it the 2nd Wave. While most media content producers no longer need convincing that they should be doing podcasts, they’re also starting to realize that this medium is unique and that they don’t know how to make them. Unique how? - … Continue reading Why we listen to podcasts and what makes them different from radio and other forms of communication.
Finally it's happening. Advertisers and marketers are waking up to the great potential of podcasting. At this week's Advertising Week conference in New York, there's interest, even excitement, about audio-- both music and speech. Unlike previous years, when our industry was virtually ignored at this annual event, an entire morning of panel sessions has been … Continue reading Marketers are listening. At last, podcasting is a thing at Advertising Week.
If you want to start a podcast, the barriers to entry are low. Good equipment is cheap and there are plenty of smart, simple “how to” guides to get you and your organization in the game. But what most experts and consultants won’t tell you is that to be successful, your podcast needs soul. You … Continue reading Podcasts: When The Missing Ingredient Is Soul.
The other day a young man in his 20’s told me something very sad. While he has a strong moral sense and believes in the necessity of profound political change, and would like to do something to make the world a better place, he doesn’t know where to start. My friend sees no connection between … Continue reading On podcasting: the small picture