We tore up our podcast schedule. Today we’re scrappy & immediate.

All the awful things about the coronavirus crisis are obvious — from the economic calamity and disruption of social distancing to the virus itself. But for podcasters, there are opportunities as well challenges. When the pandemic erupted, our team at “How Do We Fix It?” had to react in a hurry. We tossed our spring program … Continue reading We tore up our podcast schedule. Today we’re scrappy & immediate.

Why we listen to podcasts and what makes them different from radio and other forms of communication.

Podcasting is now mainstream and has just moved into a new phase. Let’s call it the 2nd Wave. While most media content producers no longer need convincing that they should be doing podcasts, they’re also starting to realize that this medium is unique and that they don’t know how to make them. Unique how? - … Continue reading Why we listen to podcasts and what makes them different from radio and other forms of communication.

Throw away the seatbelts. What I had to un-learn after a long career in network radio.

For more than three decades I spent my working life in network radio news, reading scripts and speaking to the clock. As a journalist covering politics, wars and the financial markets, I had to master the art of the precis — telling compact, compelling stories using a minimum number of carefully chosen words. As a radio news-talk … Continue reading Throw away the seatbelts. What I had to un-learn after a long career in network radio.

Marketers are listening. At last, podcasting is a thing at Advertising Week.

Finally it's happening. Advertisers and marketers are waking up to the great potential of podcasting. At this week's Advertising Week conference in New York, there's interest, even excitement, about audio-- both music and speech. Unlike previous years, when our industry was virtually ignored at this annual event, an entire morning of panel sessions has been … Continue reading Marketers are listening. At last, podcasting is a thing at Advertising Week.

“Thats a really good question” and other silly things guests say during podcasts.

This is the first of several blogs on making better podcasts. Today: how to be a great guest. The other day I was interviewing a young woman who wanted to work on a podcast project with us. About half of her answers began with the all-too-frequent comment, “that’s a really good question.” I wanted to … Continue reading “Thats a really good question” and other silly things guests say during podcasts.

Podcasts: When The Missing Ingredient Is Soul.

If you want to start a podcast, the barriers to entry are low. Good equipment is cheap and there are plenty of smart, simple “how to” guides to get you and your organization in the game. But what most experts and consultants won’t tell you is that to be successful, your podcast needs soul. You … Continue reading Podcasts: When The Missing Ingredient Is Soul.

On podcasting: the small picture

The other day a young man in his 20’s told me something very sad. While he has a strong moral sense and believes in the necessity of profound political change, and would like to do something to make the world a better place, he doesn’t know where to start. My friend sees no connection between … Continue reading On podcasting: the small picture

 The F… Bomb Has Become a Filler Word. How Do We Fix It?

The jump the shark moment for the F-word may have come and gone. Even the erudite David Brooks of the New York Times used it recently in his otherwise uplifting book on self-discipline and modesty, "The Road to Character." A four letter word that once caused shock - or at least embarrassed giggles - has become … Continue reading  The F… Bomb Has Become a Filler Word. How Do We Fix It?

How Do We Fix It? No. Never Make a Podcast Unless…

I've been into audio ever since I was a little kid who slapped 45 rpm green, red, yellow and orange Disney discs onto the record player my parents gave me when I was six years old. The stories, voices and jingles really were music to my ears. Not long after college, to no-one's great surprise, … Continue reading How Do We Fix It? No. Never Make a Podcast Unless…

We’re Going to Fail 99% of the Time. And That’s OK.

"Data is the new black" gushed one speaker at Advertising Week, the just-completed annual gathering in New York for the advertising and marketing industry. Thanks to great improvements in data research on customer behavior, "now we are not guessing," said another. The wow factors here this week were data, video and Virtual Reality.  With good … Continue reading We’re Going to Fail 99% of the Time. And That’s OK.