We tore up our podcast schedule. Today we’re scrappy & immediate.

All the awful things about the coronavirus crisis are obvious — from the economic calamity and disruption of social distancing to the virus itself. But for podcasters, there are opportunities as well challenges. When the pandemic erupted, our team at “How Do We Fix It?” had to react in a hurry. We tossed our spring program … Continue reading We tore up our podcast schedule. Today we’re scrappy & immediate.

Why the growth of podcasting is part of a much bigger trend: The microphoning of America.

“Beyond $1 Billion” podcast panel at 2019 Advertising Week. Not so long ago podcasting was barely noticed by the powers that be at Advertising Week, the annual mega-conference in New York for advertising and marketing executives. Our medium was just a little outhouse in the backyard of a mighty media mansion that was dominated by … Continue reading Why the growth of podcasting is part of a much bigger trend: The microphoning of America.

Listening Numbers Are Booming, But Even Spotify Doesn’t Know If It Will Make Money From Podcasts.

I’m a bit old school. While podcasting occupies much of my time each day, a long-established habit of slowly leafing through the pages of newspapers continues to be a source pleasure. Print discoveries are made without digital nudges from algorithms. Among my favorite finds last week was in the “C-Suite Strategies” section of The Wall … Continue reading Listening Numbers Are Booming, But Even Spotify Doesn’t Know If It Will Make Money From Podcasts.

Why we listen to podcasts and what makes them different from radio and other forms of communication.

Podcasting is now mainstream and has just moved into a new phase. Let’s call it the 2nd Wave. While most media content producers no longer need convincing that they should be doing podcasts, they’re also starting to realize that this medium is unique and that they don’t know how to make them. Unique how? - … Continue reading Why we listen to podcasts and what makes them different from radio and other forms of communication.

Prep, preview, pivot: How almost anyone can ask great questions and do a great podcast interview.

Despite many recent efforts to debunk Malcolm Gladwell’s famous “10,000 hour rule”, there is a good deal of truth to what he says. The New Yorker writer, author and podcaster claimed that the key to success in any field, is simply a matter of practicing a specific task for 20 hours a week for 10 … Continue reading Prep, preview, pivot: How almost anyone can ask great questions and do a great podcast interview.

The Michelle Obama Example: Why Book Publishers Should Make Podcasts With Their Best-Selling Authors

I’m listening to Michelle Obama read her audio book to me. I’m on my own with my headphones and so is she. I picture the former First Lady sitting upright and calm, with good posture, in a small sound-proofed recording booth with a cool glass of water by her side, alone with her thoughts and … Continue reading The Michelle Obama Example: Why Book Publishers Should Make Podcasts With Their Best-Selling Authors

Daily podcasts are booming. But here’s why some will fail…

In an increasingly crowded field of Monday-to-Friday podcasts, “The Daily” from The New York Times is still the most popular news show, with about 1.75 million downloads per episode. According to one estimate, the number of daily podcasts has more than tripled in less than two years. The competition now includes news shows by NPR, … Continue reading Daily podcasts are booming. But here’s why some will fail…

Throw away the seatbelts. What I had to un-learn after a long career in network radio.

For more than three decades I spent my working life in network radio news, reading scripts and speaking to the clock. As a journalist covering politics, wars and the financial markets, I had to master the art of the precis — telling compact, compelling stories using a minimum number of carefully chosen words. As a radio news-talk … Continue reading Throw away the seatbelts. What I had to un-learn after a long career in network radio.

Simple storytelling and the Radiolabification of podcasting.

I hate to dump on "The Daily". Apart from editing and producing our own shows, this brilliant New York Times podcast takes up more of my listening time than any other.  For news junkies, "The Daily" is part of our weekday morning routine. The show's genial and ever curious host, Michael Barbaro, is like a … Continue reading Simple storytelling and the Radiolabification of podcasting.

“Thats a really good question” and other silly things guests say during podcasts.

This is the first of several blogs on making better podcasts. Today: how to be a great guest. The other day I was interviewing a young woman who wanted to work on a podcast project with us. About half of her answers began with the all-too-frequent comment, “that’s a really good question.” I wanted to … Continue reading “Thats a really good question” and other silly things guests say during podcasts.