“Beyond $1 Billion” podcast panel at 2019 Advertising Week. Not so long ago podcasting was barely noticed by the powers that be at Advertising Week, the annual mega-conference in New York for advertising and marketing executives. Our medium was just a little outhouse in the backyard of a mighty media mansion that was dominated by … Continue reading Why the growth of podcasting is part of a much bigger trend: The microphoning of America.
Finally it's happening. Advertisers and marketers are waking up to the great potential of podcasting. At this week's Advertising Week conference in New York, there's interest, even excitement, about audio-- both music and speech. Unlike previous years, when our industry was virtually ignored at this annual event, an entire morning of panel sessions has been … Continue reading Marketers are listening. At last, podcasting is a thing at Advertising Week.
The Thanksgiving Day newspapers landed with a thud on the front doorstep. Even now in this digital age when most of us get our news online, the papers are stuffed with expensive colorful circulars and retail ads. Most of the mass-market pitches are bright, loud and pretty straightforward, proclaiming "Black Friday Deals" and "Doorbuster" … Continue reading Why Does This Gucci Model Look So Miserable?