“Beyond $1 Billion” podcast panel at 2019 Advertising Week. Not so long ago podcasting was barely noticed by the powers that be at Advertising Week, the annual mega-conference in New York for advertising and marketing executives. Our medium was just a little outhouse in the backyard of a mighty media mansion that was dominated by … Continue reading Why the growth of podcasting is part of a much bigger trend: The microphoning of America.
Finally it's happening. Advertisers and marketers are waking up to the great potential of podcasting. At this week's Advertising Week conference in New York, there's interest, even excitement, about audio-- both music and speech. Unlike previous years, when our industry was virtually ignored at this annual event, an entire morning of panel sessions has been … Continue reading Marketers are listening. At last, podcasting is a thing at Advertising Week.
"Data is the new black" gushed one speaker at Advertising Week, the just-completed annual gathering in New York for the advertising and marketing industry. Thanks to great improvements in data research on customer behavior, "now we are not guessing," said another. The wow factors here this week were data, video and Virtual Reality. With good … Continue reading We’re Going to Fail 99% of the Time. And That’s OK.