All the awful things about the coronavirus crisis are obvious — from the economic calamity and disruption of social distancing to the virus itself. But for podcasters, there are opportunities as well challenges. When the pandemic erupted, our team at “How Do We Fix It?” had to react in a hurry. We tossed our spring program … Continue reading We tore up our podcast schedule. Today we’re scrappy & immediate.
Podcasting, by its very nature, is an optimistic endeavor. From venture capitalists and big media firms who’ve poured huge sums of money into risky podcast ventures, to small teams of independent producers, we are all making a big bet that our shows will reach their intended audience. The enthusiasm and passion that we express for … Continue reading Be Positive When You Send Texts, email, and Make Podcasts: That’s So Much Better Than Saying “No”.
I’m a bit old school. While podcasting occupies much of my time each day, a long-established habit of slowly leafing through the pages of newspapers continues to be a source pleasure. Print discoveries are made without digital nudges from algorithms. Among my favorite finds last week was in the “C-Suite Strategies” section of The Wall … Continue reading Listening Numbers Are Booming, But Even Spotify Doesn’t Know If It Will Make Money From Podcasts.
Despite many recent efforts to debunk Malcolm Gladwell’s famous “10,000 hour rule”, there is a good deal of truth to what he says. The New Yorker writer, author and podcaster claimed that the key to success in any field, is simply a matter of practicing a specific task for 20 hours a week for 10 … Continue reading Prep, preview, pivot: How almost anyone can ask great questions and do a great podcast interview.
I’m listening to Michelle Obama read her audio book to me. I’m on my own with my headphones and so is she. I picture the former First Lady sitting upright and calm, with good posture, in a small sound-proofed recording booth with a cool glass of water by her side, alone with her thoughts and … Continue reading The Michelle Obama Example: Why Book Publishers Should Make Podcasts With Their Best-Selling Authors
In an increasingly crowded field of Monday-to-Friday podcasts, “The Daily” from The New York Times is still the most popular news show, with about 1.75 million downloads per episode. According to one estimate, the number of daily podcasts has more than tripled in less than two years. The competition now includes news shows by NPR, … Continue reading Daily podcasts are booming. But here’s why some will fail…
For more than three decades I spent my working life in network radio news, reading scripts and speaking to the clock. As a journalist covering politics, wars and the financial markets, I had to master the art of the precis — telling compact, compelling stories using a minimum number of carefully chosen words. As a radio news-talk … Continue reading Throw away the seatbelts. What I had to un-learn after a long career in network radio.
I was kind of giddy last weekend after that SNL podcast skit. The one that made fun of our emerging industry. In the send up, a bearded and bespectacled Liev Shreiber (who played Michael Barbaro) said that podcasts “are like delicious little whispered documentaries.” Wow, SNL is making fun of us! We’re on the map. One more … Continue reading Let 550,000 flowers bloom. The stunning variety of podcasting is also its charm.
Finally it's happening. Advertisers and marketers are waking up to the great potential of podcasting. At this week's Advertising Week conference in New York, there's interest, even excitement, about audio-- both music and speech. Unlike previous years, when our industry was virtually ignored at this annual event, an entire morning of panel sessions has been … Continue reading Marketers are listening. At last, podcasting is a thing at Advertising Week.