podcasts are so more than sound without the pictures.

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I’m an audio guy. Always have been.

One of my earliest memories was when I was five, sitting on the floor of my bedroom, loading a stack of orange, green and yellow 45 rpm vinyl records with a big hole in the middle, onto a kids’ victrola that my parents purchased to keep their easily distracted child busy.

The recordings were made by Disney. I still remember those wonderful, cheerful voices and the jingles of Jiminy Cricket, Uncle Remus, the Mickey Mouse Club, Brer Rabbit and many more. A little boy’s imagination ran wild.

Today, as in the days before television, there’s an audio renaissance once again. Millions of people are feeding their brains with a vast array of podcasts and audio books.

They know that listening to voices or music is about so more than closing your eyes and hearing sound without video.

But in our highly visual age of VR, digital billboards, 360-cameras, video games and super heroes — with so much emphasis on how things look — many brands, marketers, advertising agencies, and content producers forget this.

  • They don’t understand that sound can create a world that is just as rich, exciting and vibrant as TV or movies.
  • They devalue the potential of well-produced sound to inspire and motivate.
  • They fail to recognize that many of us often prefer audio to print, websites or video for stories and information.

Commercial radio is full of advertising produced by sponsors who fail to grasp the importance of well-produced sound. Those awful Cars4Kids ads are just one of countless, jarring examples of soundtracks that were produced for TV.

The problem has also spread to podcasting as well-intentioned non-profit groups, companies and trade associations, anxious to grow their reputation as thought leaders, slap together episodes with little respect for what made the medium so popular.

Just this morning after searching a podcast app for something to listen to on migration and refugees, I was subjected to a long and poorly produced recording of a webinar.

No, people!

Re-broadcasting webinars or conferences are terrible ways to use podcasts.

While they don’t have to be up to the excellent, groundbreaking standards set by “The Daily” or “This American Life”, podcast content, production and editing do deserve respect.

The opportunity to spread your message inexpensively with storytelling and interviews has never been greater than it is today. But the way we concentrate and listen to podcasts — usually away from our screens and on our own — is different than when we are watching something.

Thinking of podcasts as sound without pictures doesn’t cut it.

Richard Davies is a podcaster and podcast consultant. His firm, DaviesContent, makes digital audio for companies and non-profits.

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Wonder and Mystery in a Great English Pub

The bar at the Basketweavers Arms in Brighton.


There’s something almost magical about a really good pub.
When I say “really good”, I don’t mean the ones with fancy cuisine (top rated in the latest pub food guides) or a vast range of beer, wine and spirits. “Crap pubs” my younger sister Nancy calls many of those places. Trying too hard.

As with so many rewarding and deeply English customs, the key to a really good pub is tradition.
And that’s a very difficult one to unpack.

Unlike fine French, Italian and Chinese cuisine or the fabled American burger, the great British pub isn’t an easy thing to export nor replicate.
Something about it is organic, or as we Americans like to say, authentic. If you have a favorite pub it’s “your local.” Regulars have a sense of ownership that has little to do with the money they spend.


A really good pub works because of “the punters” – the personalities who inhabit the place each evening. They know the customs and rituals. They supply the hum of laughter, conversation, even argument. Perfection it is not.
A really good pub works because of the beer. A perfectly pulled pint is a thing of beauty. Neither ice cold (perish the thought!) nor room temperature warm, the ideal pint of beer goes down smoothly: the perfect balance between fizzy and flat.


Half way down. A glass of Fullers London Pride.

And here’s the thing. I don’t really like beer anywhere else than in a cozy British pub. The mix of chatter at the tables nearby and a good humored, but not too friendly bartender makes the suds go down easy.


It’s all about balance. So easy to get that one wrong.
My sister Lucy knows. She was a publican for a decade. Being the landlady of a village pub in Somerset was “bloody hard work.” On her feet from morning ’til night. The place was open every day of the year. The routine included an exhausting mix of joy, laughter, friendship and even a certain amount of status. But it often came with physical pain. Challenging too. Managing the menus and bar staff was no easy feat. Not to mention the finances.
Because of a decades-long decline in custom, being a publican is often a struggle. Many public houses have shut down.

In the past English pubs were home away from home. When the telly was black-and-white and your indoor heating was iffy at best, the pub was a warm, welcome retreat.
Today, with inexpensive wall-to-wall carpeting, large Samsung flat screen TVs, wifi, Netflix and yes – adequate heating – many modest English houses and flats have been transformed. Vast numbers of folk don’t go out much as their parents, uncles and aunties did.
Successful pubs are increasingly rare. But when you find one, dropping into an English local is a real treat. A place where you’d be missing out if you didn’t go in for “a quick one”.



PR Nightmare for Apple and Home Depot: Fancy Footwork Needed After Hacking Attacks

GTY apple2 kab 140903 16x9 608 Apple (AAPL), Home Depot (HD) Tread Lightly on Hacking Attacks

                       (Photo Credit: Michael Nagle/Getty Images)

From my MorningMoneyMemo at abcnews.com

Don’t blame us. That’s what Apple is saying in a very carefully worded statement about the hacking of nude photos of celebrities.

“None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud or Find my iPhone,” the company says.

OK. But if any weaknesses or bugs in Apple’s cloud-based systems were to be found, it would be a major embarrassment. The attacks come less than one week before Apple shows off its new iPhone.

“After more than 40 hours of investigation, we have discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions, a practice that has become all too common on the Internet,” Apple said in a statement. “To protect against this type of attack, we advise all users to always use a strong password and enable two-step verification.”

Apple says the hacking attack involved user names, passwords and security questions of specific celebrity iCloud accounts.

ABC News’ Alex Stone reports: “In 2012, a Florida man admitted to – and was sent to prison for – hacking into celebrity email accounts and stealing nude photos,”

“He would get a celebrities’ email address and then click Forgot Password on the email welcome screen. When prompted to answer security question – like a mother’s maiden name – he was able to find the answers online and then gain access.”

Home Depot is also dealing with what could be a massive hacking attack.

The No 1. home improvement retailer says “we’re looking into some unusual activity.” The company is working with banks and law enforcement, including the Secret Service, after a probable credit card breach.

“Protecting our customers’ information is something we take extremely seriously, and we are aggressively gathering facts at this point,” a spokeswoman said.

Hackers have broken security walls for several big retailers in recent months – including Target. The rash of breaches has rattled shoppers’ confidence in the security of their personal data and pushed retailers, banks and card companies to increase security by speeding the adoption of microchips into U.S. credit and debit cards.

Supporters say chip cards are safer because, unlike magnetic strip cards that transfer a credit card number when they are swiped at a point-of-sale terminal, chip cards use a one-time code that moves between the chip and the retailer’s register.

The result is a transfer of data that is useless to anyone except the parties involved. Chip cards are also nearly impossible to copy, experts say.

The possible data breach at Home Depot was first reported by Brian Krebs of Krebs on Security, a website that focuses on cybersecurity. Krebs said multiple banks reported “evidence that Home Depot stores may be the source of a massive new batch of stolen credit and debit cards” that went on sale on the black market.

The breach may have affected all 2,200 Home Depot stores in the United, Krebs says. Several banks that were contacted said they believe the breach may have started in late April or early May.

“If that is accurate — and if even a majority of Home Depot stores were compromised — this breach could be many times larger than Target, which had 40 million credit and debit cards stolen over a three-week period,” the Krebs post said. Krebs said that the party responsible for the breach may be the same group of Russian and Ukrainian hackers suspected in the Target breach late last year.

It’s an open question whether repeated reports of hacking will change consumer behavior. Periodic cases fuel outrage, but there’s no retreat from digital engagement or any imminent promise of guaranteed privacy.

“We have this abstract belief that privacy is important, but the way we behave online often runs counter to that,” said author Nicholas Carr, who wrote the 2010 book, “The Shallows: What the Internet is Doing to Our Brains.

“I’d hope people would understand that anything you do online could be made public,” Carr said. “Yet there’s this illusion of security that tempers any nervousness. It’s hard to judge risks when presented with the opportunity to do something fun.”

Richard Davies Business Correspondent ABC News Radio abcnews.com Twitter: daviesnow