How to answer questions. The second in a series on podcasting.
“It was 1992. The closing days of the Presidential campaign and I was beginning to get a name for myself.
Not in a good way.
During crowded press conferences with the candidates all that year, I was the network radio reporter who would ask: “How do you feel?”
Sometimes not-very-polite snickers were heard nearby from fellow members of the traveling press. “What a dumb question” they probably murmured under their breaths. They were far from impressed.
But more often than not a question about emotions or feelings — as opposed to something erudite about policy — resulted in one of the best soundbites of the day.
The point is simple. It’s not about you. Interviewers on podcasts, reporters at news conferences, or panel members at webinars shouldn’t try to make themselves look smart or impress colleagues. Instead, look for ways to engage others.
This is especially true on a podcast, when almost all listeners start at the beginning. They don’t tune-in half-way through, as so often happens during a radio show. A podcast audience is much more likely to stay with you for the entire episode when they’re hearing a lively conversation.
Hosts who are curious and honestly interested in what their guests have to say are more engaging and fully present than those who are merely clever.
Be direct. Keep questions brief, if possible. Humor works. So do challenging questions. But unless being obnoxious is part of your act, don’t try to show up the guest or be snarky. On the other extreme, avoid being a toady, who repeatedly flatters guests. “That’s so interesting” or “it’s such a good point you’re making” works once or twice during a twenty minute conversation, but no more than that.
Preparation is essential. Know your stuff. An interview should have moments of surprise, laughter and spontaneity. When the answer provokes a follow-up, don’t stick to a written list of questions. “Tell me more” is a gentle prompt that enables you to go a little deeper.
Two more ways to get the best from a guest is to make her/him feel comfortable before the microphone is switched on. If you edit your podcast before it’s published (you should do this), explain beforehand that a guest can “re-do” an answer. Second, put some energy into how you ask your questions. If you do, the answers are likely to be more animated.
Another way to improve interview technique is to listen to the pros.
We all have our favorite hosts. Mine is Terry Gross. For more than 40 years, she has been voice of the NPR’s “Fresh Air.” Next month in Philadelphia, she will be the closing keynote speaker at Podcast Movement’s annual get together. I’ll be on the edge of my seat, taking notes on what she’ll tell the audience.
Podcaster Marc Maron called Terry “‘the most effective and beautiful interviewer of people on the planet.’’ I love her infectious laugh and warm, deeply intelligent manner.
“Gross is an interviewer defined by a longing for intimacy,” wrote Susan Burton in a lovely profile for The New York Times Magazine. “In a culture in which we are all talking about ourselves more than ever, Gross is not only listening intently; she’s asking just the right questions.”
Many podcast hosts who are relatively new to the game are understandably nervous. But some of the best interviews I’ve heard were by amateurs, speaking with friends or those they love.
Have you listened to “Storycorps”? This brilliant non-profit organization founded by radio producer Dave Isay has been recording and collecting conversations for years. “Our mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world,” Storycorps says on its website.
“Storycorps” has countless examples of loving, empathetic and surprising questions and answers. “Listen. Honor. Share” is their motto. Not a bad thing for us podcasters to include our own mission statements.
If Moms and Dads, sons and daughters and cousins can ask great questions, so can you.
Richard Davies is a Podcast host, consultant and media trainer. Learn more at DaviesContent.com