I’m an audio guy. Always have been. One of my earliest memories was when I was five, sitting on the floor of my bedroom, loading a stack of orange, green and yellow 45 rpm vinyl records with a big hole in the middle, onto a kids’ victrola that my parents purchased to keep their easily distracted child … Continue reading podcasts are so more than sound without the pictures.
Category: advertising and marketing
FixIt: Abolishing Unbelievable.
We live in an age of hyperbole. “Amazing”, “incredible” and “wow!” are among the most glaring examples of over-used words. “Great” and “fantastic” are proclaimed when “good” would do nicely. “LOL” has replaced a smiley face, and “thank you” usually comes with “very much” attached, even if the sender doesn’t (really) mean it. But nothing … Continue reading FixIt: Abolishing Unbelievable.
How Do We Fix It? No. Never Make a Podcast Unless…
I've been into audio ever since I was a little kid who slapped 45 rpm green, red, yellow and orange Disney discs onto the record player my parents gave me when I was six years old. The stories, voices and jingles really were music to my ears. Not long after college, to no-one's great surprise, … Continue reading How Do We Fix It? No. Never Make a Podcast Unless…
We’re Going to Fail 99% of the Time. And That’s OK.
"Data is the new black" gushed one speaker at Advertising Week, the just-completed annual gathering in New York for the advertising and marketing industry. Thanks to great improvements in data research on customer behavior, "now we are not guessing," said another. The wow factors here this week were data, video and Virtual Reality. With good … Continue reading We’re Going to Fail 99% of the Time. And That’s OK.