I’m listening to Michelle Obama read her audio book to me. I’m on my own with my headphones and so is she. I picture the former First Lady sitting upright and calm, with good posture, in a small sound-proofed recording booth with a cool glass of water by her side, alone with her thoughts and … Continue reading The Michelle Obama Example: Why Book Publishers Should Make Podcasts With Their Best-Selling Authors
Daily podcasts are booming. But here’s why some will fail…
In an increasingly crowded field of Monday-to-Friday podcasts, “The Daily” from The New York Times is still the most popular news show, with about 1.75 million downloads per episode. According to one estimate, the number of daily podcasts has more than tripled in less than two years. The competition now includes news shows by NPR, … Continue reading Daily podcasts are booming. But here’s why some will fail…
Throw away the seatbelts. What I had to un-learn after a long career in network radio.
For more than three decades I spent my working life in network radio news, reading scripts and speaking to the clock. As a journalist covering politics, wars and the financial markets, I had to master the art of the precis — telling compact, compelling stories using a minimum number of carefully chosen words. As a radio news-talk … Continue reading Throw away the seatbelts. What I had to un-learn after a long career in network radio.
Let 550,000 flowers bloom. The stunning variety of podcasting is also its charm.
I was kind of giddy last weekend after that SNL podcast skit. The one that made fun of our emerging industry. In the send up, a bearded and bespectacled Liev Shreiber (who played Michael Barbaro) said that podcasts “are like delicious little whispered documentaries.” Wow, SNL is making fun of us! We’re on the map. One more … Continue reading Let 550,000 flowers bloom. The stunning variety of podcasting is also its charm.
Marketers are listening. At last, podcasting is a thing at Advertising Week.
Finally it's happening. Advertisers and marketers are waking up to the great potential of podcasting. At this week's Advertising Week conference in New York, there's interest, even excitement, about audio-- both music and speech. Unlike previous years, when our industry was virtually ignored at this annual event, an entire morning of panel sessions has been … Continue reading Marketers are listening. At last, podcasting is a thing at Advertising Week.
Simple storytelling and the Radiolabification of podcasting.
I hate to dump on "The Daily". Apart from editing and producing our own shows, this brilliant New York Times podcast takes up more of my listening time than any other. For news junkies, "The Daily" is part of our weekday morning routine. The show's genial and ever curious host, Michael Barbaro, is like a … Continue reading Simple storytelling and the Radiolabification of podcasting.
The f-word podcasters think the most about is….
Friction is the thing. It's not as easy, convenient or simple as it should be to discover podcasts, or find shows that fit your range of interests. Confusion and complexity are holding us back. The first barrier for wannabe podcast listeners is the prompt. iTunes and other platforms suggest that you "subscribe." But this is a … Continue reading The f-word podcasters think the most about is….
What yoga taught me about podcasting.
The fourth in a series on podcasting. A whole crowd of passionate people, anxious to bring improvement to their daily life and practice, are crowded into a room filled to capacity, anticipating their next moves. Sounds … Continue reading What yoga taught me about podcasting.
The beauty of asking dumb questions.
How to ask questions (2). The third in a series on podcasting. As soon as I published some thoughts on how podcasters can do even better interviews than they record already (my previous blog), I started getting friendly feedback. Some of it comes from close to home. Miranda Shafer, the senior producer of “How Do … Continue reading The beauty of asking dumb questions.
“How do you feel”, “tell me more” and other smart interview questions.
How to answer questions. The second in a series on podcasting. “It was 1992. The closing days of the Presidential campaign and I was beginning to get a name for myself. Not in a good way. During crowded press conferences with the candidates all that year, I was the network radio reporter who would ask: … Continue reading “How do you feel”, “tell me more” and other smart interview questions.