2020 Democrats Debates Will Disappoint. Here’s Why Podcasts Are So Much Better.

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Welcome to the presidential debate season. This evening, tomorrow, and then over 16 long months, several dozen proposed debates will occupy much of the news media’s fevered attention.

Millions of us will tune in, but we may well be disappointed.

Instead of informed, insightful coverage of complex issues and character of the candidates, the debates will reinforce saturation coverage of contests, celebrities and clashes.

Sparks may fly, but don’t expect true illumination. Reporting and analysis will be limited to what were the most catchiest soundbites, who screwed up, and which of 20 Democratic candidates actually stood out?

“After a couple of hours, viewers and journalists can usually only remember a couple of genuinely interesting, unexpected interactions,” wrote data analyst David Byler in The Washington Post. These moments “often get lost” and “fail to really change public opinion.”

Despite the political theater of the debates, don’t expect them to tell us much about the men and women who want to be President.

Voters deserve better than this.

For deeper insights, podcasts may be a much better way to learn about their proposals, intellectual rigor, and ability to articulate how they would navigate many huge challenges that will be faced in the White House.

Some campaigns get it. According to the political newspaper and website, CQ Roll Call, candidate Pete Buttigieg has already appeared on more that 30 podcasts. Additional appearances are expected.

Politico reports that at least a dozen 2020 contenders have appeared on “Pod Save America”, a popular podcast for Democratic voters and political junkies.

“One thing that’s great about podcasts is that it allows for more in-depth conversation,” says Buttigieg communications advisor Lis Smith. “You feel like you’re friends with these guys, you feel like you know them,” Smith told Roll Call about podcast hosts. “You trust their judgement, you adopt their lingo… I don’t remember feeling that way about a TV host or a radio host.”

Elizabeth Warren was interviewed for more than an hour on “The Axe Files”, the podcast hosted by former Obama senior political advisor, David Axelrod. With podcasts, “I explore people’s stories and try to convey to the listener who it is I’m talking to,” he says.

During the two-hour TV debates the candidates may say a few worthwhile things.

But because so many Presidential hopefuls will be on the stage, they will only get about nine minutes each to speak. And “a certain amount of that is going to involve answering the inane questions that the moderators inevitably pose,” writes columnist Paul Waldman.

By contrast, podcasts allow us to go much deeper, exploring who the candidates really are and what are the principles that they stand for. Despite the risks of flubbing the answer to a surprising or insightful question, serious campaigns should jump at the chance to be taken seriously by podcasters.

Richard Davies is a podcast consultant at daviescontent.com. He co-hosts “How Do We Fix It?”.

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Be Positive When You Send Texts, email, and Make Podcasts: That’s So Much Better Than Saying “No”.

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Podcasting, by its very nature, is an optimistic endeavor.

From venture capitalists and big media firms who’ve poured huge sums of money into risky podcast ventures, to small teams of independent producers, we are all making a big bet that our shows will reach their intended audience.

The enthusiasm and passion that we express for what we do provides fuel for the difficult times and dark days when it’s hard to pay the bills or hope for a better future.

As we search for growth, it really pays to be positive in all forms of our communications.

“Every time I’m writing an email to people that I work with, and I find myself using the word “not” or “don’t” or “shouldn’t”, I stop, look at it, and think: can you re-phrase that in a way that is not about “not”, and “don’t” and “shouldn’t”, and turn it into something positive?” says Benjamin Dreyer, copy chief at Random House and the author of “Dreyer’s English: An Utterly Correct Guide to Clarity and Style.”

During a long, entertaining, and highly informative interview with Preet Bharara on the latest episode of his podcast, “Stay Tuned With Preet”, Dreyer declared: “Honest writing is a kind of truth telling… Good writing is a kind of morality.”

And so it is with podcasting.

No other medium is so one-on-one. When we listen to a podcast it’s usually just that single voice in your ear. Nothing more. Hosts and producers should choose their words carefully to communicate exactly who they are, and what they want to say. It’s their most vital task.

We live in a time of anger and polarization, when hateful, fearful messaging is amplified by social media.

Don’t copy what may appear to work on Twitter or in the political arena.

As podcasters, our measurement of success goes much deeper than the number of followers, retweets or “likes” that we have. With each episode, we are trying to connect in a thoughtful, authentic way with people who may not have heard us before.

“When it’s in the context of love and grace, and somebody really cares for you, you can hear a lot from them,” former Congressman Bob Inglis told me recently on our podcast, “How Do We Fix It?

“If you don’t care from me, I’m not going to hear anything from you,” he said. “We need to reach people and say: We really like you. We think you’re good.”

Our industry is growing all the time, and changing fast. Facing others with a smile on our face and hope in our hearts is a necessary way to stay focused and balanced when things get crazy.

Richard Davies is a journalist and podcast consultant. He makes podcasts at daviescontent.com.