The Thanksgiving Day newspapers landed with a thud on the front doorstep. Even now in this digital age when most of us get our news online, the papers are stuffed with expensive colorful circulars and retail ads.
Most of the mass-market pitches are bright, loud and pretty straightforward, proclaiming “Black Friday Deals” and “Doorbuster” Specials. High-end retailers push plush sweaters, eye-catching jewelry, bags and warm coats.
It’s all part of a not very subtle push for our holiday retail dollars. But why is it that all the models for JCPenny, Macy’s and Target have nice, broad smiles on their faces, while the Gucci and Prada ladies appear to be downright miserable?
What’s their problem? They were paid good money for their modeling gig.
I’m not a marketer, or a brand consultant. So it’s beyond me why The Dior woman is glowering from behind a fancy pair of sunglasses on page 3 of The New York Times and the Sauvage fragrance guy on the back page looks like he’s about to punch somebody out.
Huh?
Who wrote the memo that it’s hip, edgy or in-the-know to look like you’re having a crappy day? Does dystopian angst help the elite-tailers sell more stuff?
Come on. It’s Thanksgiving. Be happy and express some gratitude.
Most of us are blessed with love and a measure of prosperity. Even those who rule at the fashion fortresses could offer something that’s less forbidding and cold.
Above: JC Penny circular. Top: Gucci ad The New York Times 11/26.
Here Hear! 