When going out for dinner, a date, or to work, most of us pay careful attention to how we look. Before firing off an email, we know that it’s a good idea to read over what was saidbefore hitting “send”. So why don’t we do the same thing when we open our mouths? In most … Continue reading Most of us are speech slobs and we don’t even know it.
All the awful things about the coronavirus crisis are obvious — from the economic calamity and disruption of social distancing to the virus itself. But for podcasters, there are opportunities as well challenges. When the pandemic erupted, our team at “How Do We Fix It?” had to react in a hurry. We tossed our spring program … Continue reading We tore up our podcast schedule. Today we’re scrappy & immediate.
Podcasting today stirs up memories of the crazy speculation during the dot com boom in the 90’s, when vast amounts of venture capitalist dollars were thrown at wacky entrepreneurs who didn’t have a clue how to turn a profit. As podcast consultant Steve Goldstein said recently about our industry: “The velocity at which this has … Continue reading 7 Reasons Why Good Podcasts Fail at Being Great.
“Beyond $1 Billion” podcast panel at 2019 Advertising Week. Not so long ago podcasting was barely noticed by the powers that be at Advertising Week, the annual mega-conference in New York for advertising and marketing executives. Our medium was just a little outhouse in the backyard of a mighty media mansion that was dominated by … Continue reading Why the growth of podcasting is part of a much bigger trend: The microphoning of America.